Pinkberry burst onto the scene in 2005 as a little frozen yogurt shop and developed this white-hot insane buzz that started parking wars, copy-cat competitors, and allegations that it wasn't yogurt at all! Turns out that it doesn't have the live cultures so technically it isn't yogurt. It is "swirly goodness"! Devotees called it crackberry. They have three flavors: plain, green tea and pomegranate and the optional toppings include fresh fruit, Cap'n Crunch and Cocoa Pebbles.
The shops are beautifully designed--all modern and looking like a "Design Out of Reach" showroom. The "swirly goodness", while good, it's not THAT good. It is pretty expensive too: two medium cups with one topping each is over nine bucks.
On the other end of the swirly goodness spectrum is Leon's Frozen Custard. The real deal. It doesn't get better than that.